Page 1 of 4

Research & Ideation Specialist - Stokes Twins (Los Angeles)

Thank you for your interest in our client's Research & Ideation Specialist position!
Please allow 15-25 minutes to complete this application.
Client: The Stokes Twins
Location: Los Angeles, CA (Onsite)
Employment Type: Full Time
Salary range: $60k-$90k (depending on experience)

ABOUT THE STOKES TWINS

The Stokes Twins are one of the largest creator-led entertainment brands on YouTube, known for high-energy storytelling, ambitious concepts, and culture-driven content that reaches hundreds of millions of viewers each month. Our team thrives on creativity, collaboration, and the goal of making a positive impact on our audience.


If you are someone who likes to push ideas further while maintaining a positive, high-performing culture, we want to hear from you!

JOB DESCRIPTION

The Research & Ideation Specialist is responsible for fueling the creative engine of the Stokes Twins brand by being chronically online and identifying the next viral trends before they hit the mainstream.


This role is on the front lines of digital culture. You will spend your time doom-scrolling with a purpose—identifying the next viral sound, rising challenge, and untapped subculture on TikTok, YouTube Shorts, and Instagram Reels. You will work closely with the Shorts team and main channel writers to ensure our content is always ahead of the curve.


The ideal candidate lives and breathes the creator landscape and takes pride in being the first to spot a trend. They are obsessed with content, understand the nuances of various algorithms, and are excited to scale their insights within a world-class production team.

WHO YOU ARE

• Chronically Online: You do not just use social media; you live in the trenches of TikTok, Reels, and YouTube Shorts.

• Trend Oracle: You have a gut feeling for what makes a video clickable and can spot a trend a week before it goes viral.

• Deeply Knowledgeable: You have an encyclopedic understanding of the YouTube and TikTok creator ecosystems.

• Creative & Proactive: You are motivated by finding fresh, high-energy ideas and sharing them with a bigger team.

RESPONSIBILITIES

• Obsessively monitor TikTok, YouTube Shorts, and Instagram Reels to identify emerging trends, sounds, and viral formats ahead of peak popularity

• Analyze why specific trends are working and how they can be adapted for the Stokes Twins brand

• Identify rising creators and underground movements with crossover potential

• Feed high-level concepts and cultural insights to the Shorts editors and main channel writing team

• Participate in creative brainstorms and help scale short-form ideas for the main channel

• Maintain a consistent idea bank that keeps the Shorts team fueled with executable concepts

• Provide regular updates to the team on emerging trends, internet culture, and shifts in the

social media landscape

• All other duties as assigned

WHAT SUCCESS LOOKS LIKE

• Identifying multiple trends per month before they hit peak popularity.
• A consistent idea bank that keeps the Shorts team fueled with high-potential concepts.
• Smooth collaboration and idea-sharing with the writing and production teams.
• Sponsorships and content that feel relevant, timely, and in the know.
• Measurable growth in short-form engagement driven by early trend adoption.

WHO THIS ROLE IS FOR

• Someone who finds themselves scrolling until 3:00 AM and wants to get paid for it.

• A trend-spotter who wants to see their ideas executed on a massive scale.

• Someone who understands the difference between a fad and a sustainable content format.

• A creative who is obsessed with the why behind viral content.

REQUIREMENTS

• An unhealthy but productive daily screen time report.
• Deep knowledge of the YouTube and TikTok creator ecosystems and lore.
• Ability to articulate why a trend is working and how to adapt it to the Stokes Twins brand.
• A genuine obsession with digital content and social media culture.
• Experience in content creation or social media strategy is a plus, but passion and online-ness are the priority.
This position is on-site in Los Angeles, CA.
Salary range: $60k - $90k (Depending On Experience)