• Act as a Creative Writer across assigned outlines, scripts, and video concepts
• Participate in regular ideation sessions, contributing high-quality, scalable ideas
• Pitch original concepts that can be greenlit and pushed into production
• Write and refine scripts that are optimized for retention, pacing, and emotional
engagement
• Punch up ideas, outlines, and scripts to meet the highest creative standards
• Ensure every video is packaged for maximum audience appeal (hooks, stakes, payoff)
• Use analytics, trends, and competitive research to inform creative decisions
• Build scripts that intentionally drive AVD (Average View Duration) and total watch time
• Collaborate closely with producers, directors, and on-set teams to bring concepts to life
• Be present on set when needed to adjust scripts in real time and support execution
• Continuously iterate based on performance data and audience behavior
• Contribute to the evolution of formats, recurring series, and scalable content systems
• All other duties within the scope of creative development and writing